Enhance and define the natural beauty of your eyes with confidence. This smooth jojoba-based formula won't drag or pull delicate skin. Easy to apply for a perfect, long-wearing look.

PARABEN FREE

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Afterglow's velvety Ultra Matte Eye Shadows are perfect for day wear. Accentuate your eyes with beautiful, long-lasting color that is truly natural. Ultra Mattes are made with the highest quality pharmaceutical-grade minerals and certified organic ingredients. The eye colors are super soft, apply easily and blend incredibly well.

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Brighten up your eyes with our collection of sophisticated shimmering 100% natural eye colors with certified organic antioxidants. Our unique blend of pure minerals, pigments and organic antioxidants apply easily, blend incredibly well and have amazing staying power.

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Made from 100% Natural Minerals, these eyeshadows are suitable for even the most sensitive eyes.  Pure Anada eye colors are available in both Luminous and Velvet Matte finishes. 

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Pure Anada Velvet Mattes  have a soft, feathery look with no shimmer or shine.  They may be worn dry, or wet as creamy liners wth wonderful staying power.  Select Velvet Matte shades including: Latte, Mocha, Carob and Coffee make fabulous brow colors when applied with the Angled Liner brush.

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You can apply loose mineral liners wet or dry.  Dry lining produces a smoky line, as thin or thick as you desire. On the other hand, Wet lining produces a bold line, that can be smudged when dry. This will be the longest lasting eye-liner you ever use because of the absence of oils and waxes that are found in pencil liners.

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Finally, a natural mascara you can feel good about putting on your lashes!

Although made in Canada, Pure Anada natural mascara was formulated in Europe by a chemist who specializes in mascara!

It is naturally paraben-free- gluten-free, and mercury-free.

You will be amazed at how well this mascara builds volume and length to your lashes.
We trust that this will be the natural mascara you've been waiting for!

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